Images are an important element in engaging an audience for your event. Think about all the ways you can use photos and videos taken before, during, and after your occasion: Encouraging registration or attendance by publishing appealing photos of past
Event Planning Basics – The Guest of Honor
Our soon-to-be son-in-law wanted to propose in a way that Kelly would never forget. When he called us to ask for our blessing (yes, real men still ask for permission!), he asked for our help to make the occasion
Event Planning Basics – Publicity – Part 3
Social Media If you get a little overwhelmed when you hear the words social media or social networking, you are not alone. People who want to connect online have hundreds of options. If you are an event planner and want
Event Planning Basics – Publicity – Part 2
Publicizing Your Event Online There are hundreds of ways to promote your event online. First and foremost, you’ll want to make sure it’s listed in every free publication that provides travel, recreation, and entertainment information. Here are a few can’t-miss
Event Planning Basics – Event Promotion – Part 1
Sauerkraut Brownies – A Publicity Success Story If you’re planning a public event and want the world to know about it, you will need a multi-pronged event promotion strategy to reach the widest audience. The first thing you should do
Event Planning Basics – Logistics Part 3
I have to say that when it comes to handling logistics, The Ohio State University is hands-down the best I’ve ever seen. If you’ve ever experienced move-in day on a college campus, you know it can be chaos, but not
Event Planning Basics – Logistics Part 2 – Security
It was Tuesday, September 18, 2001, one week after the 9/11 terrorist attacks. I was acting as chairperson for a large outdoor arts and crafts show held in early October that draws hundreds of thousands of visitors each year. That evening
Event Planning Basics – Logistics Part 1
During our search for a wedding venue for my daughter, we came across a website for a beautiful, outdoor facility near her home that seemed to have everything we were looking for. We were ready to schedule a visit when we started
Event Planning Basics – The Golden Rule
This is a true story told to me by an event coordinator at a popular venue in the area where I live. A corporation was holding an all-day retreat in a beautiful renovated barn located on the property. Their coordinator made
Event Planning Basics – Selecting a Venue Part 4
UNUSUAL VENUES Time to think outside the box! Although many public and private facilities were originally designed for a completely different purpose, there are plenty of sites that have the parking, the restrooms, and the space necessary to host all